During a 15-year digital marketing career, I have regularly anticipated and implemented “the next big thing” for my B2B employers and clients. From RSS feeds via nascent blogging to being an early adopter of social media, marketing automation, demand generation, lead lifecycle optimization and predictive analytics, I have provided a breadth and depth of technical and creative experience that is best-in-class.
I have advanced experience in these sales and marketing areas:
– creating lead nurture and email drip campaigns using marketing automation platforms like Marketo, Eloqua and Pardot
– developing robust, two-tier lead scoring programs
– authoring original content for whitepapers, blogs, email campaigns and digital and print advertising
– building multichannel marketing strategies
– creating social media strategies for companies and non-profits
– building SEO-friendly websites using hand-coded HTML/CSS with PHP as well as CMS platforms like WordPress, Joomla and Drupal
– managing tradeshows and events
– managing sales processes and communication from the initial cold call script to negotiating the contract
I would like to collaborate with similarly excellent companies.